At the end of August, La Gioiosa and the estate’s international brand ambassador Diva Moretti Polegato hosted a group of 35 wine professionals from across the world for a series of Wine and Spirits Education Trust (WSET) seminars. Italian and international journalists and wine professionals from all over Europe gathered at the winery’s iconic Villa Sandi (a 17th-century Palladian villa) for the WSET 2 level of wine education (the second of four levels).
Founded in London in 1969, WSET is the world’s gold standard for wine education today and is widely considered the leading resource for wine professionals who wish to enrich their knowledge, hone their tasting skills, and advance their careers. Student members of the trust, like those in attendance, include wine buyers, wine shop owners and employees, restaurateurs and waitstaff, distributors and importers, wine writers, bloggers, and influencers.
“The WSET study program,” said Diva, “represents an opportunity for personal and professional growth for our partners and our colleagues here at the winery. Its objective is to infuse and develop in-depth education not only about the wines but also about individual appellations and the world of wine in general. And it all takes place with a winery as backdrop.”
“These seminars represent an opportunity to share a stimulating experience with a group of foreign wine experts,” added Diva, the current generation of this family-owned winery.
This event, which was held in strict accordance with social distancing protocols, was the latest example of the winery’s efforts to foster wine education in Italy and abroad.
La Gioiosa was already actively engaged in a series of educational campaigns, both in Italy and abroad, before the health crisis took shape.
“Especially now in the time of COVID,” said La Gioiosa international export director Flavio Geretto, an industry veteran, “wine education is extremely important. Here at La Gioiosa, we’ve already developed virtual tours and tastings and educational videos that our international partners can use to help educate their staff and consumers. It was only natural for the winery to host the WSET Level 2 seminars. We’re looking forward to growing our partnership with the trust and we are confident it will prove to be a win-win for everyone involved.”